Friday, January 24, 2020

All Dogs Really Do Go to Heaven Essay -- Literary Analysis, Indra, Yud

At the end of the masterpiece, The Mahabharata, Yudhisthira and a dog meet Indra. Indra tells Yudhisthira that he will take Yudhisthira to heaven if Yudhisthira leaves the dog behind. Yudhisthira refuses and it is revealed that the dog was really Dharma. For passing this test, Yudhisthira is rewarded with heaven. This scene perfectly encapsulates the themes of duty, loyalty, fairness, and dharma and being justly rewarded for such actions that were present throughout the entire Mahabharata. It is important to note that the dog followed Yudhisthira during the entire journey to heaven. Even when Yudhisthira’s brothers, Arjuna, Bhima, Nakula, and Sagadeva and their wife, Draupadi, were falling off of the Himalayan mountain range, which is why there was only Yudhisthira and the dog when Indra appeared, the dog continued to follow Yudhisthira. For the dog being so â€Å"†¦highly devoted†¦Ã¢â‚¬  (Mahabharata, p. 109) it was Yudhisthira’s duty to show loyalty to the dog. It is much like how Krsna offered Karna to fight with the Pandavas against the Kauravas since he was a Pandava brother. However, because he was abandoned at birth by Kunti and â€Å"†¦enjoyed sovereignty for thirteen years without let or hindrance,† (Mahabharata, p. 111) with the Kauravas, Karna decided that it was his duty to fight alongside the people who were most loyal to him, the Kauravas. During the time of The Mahabharata dogs were far from man’s best friends. Dogs were considered impure. Most people would have cast aside a lowly dog for the chance at heaven, especially after being told by Indra himself that â€Å"there will be no cruelty in doing so† (Mahabharata, p. 209). However, Yudhisthira choose loyalty over what many people would have considered the common-sense option of Indra’... ... fighting the Pandavas, he and Gandhari still supported their children once the war began. Dhrtarastra even attempted to kill Bhima after the Pandavas had defeated the Kauravas. In a very symbolic way Yudhisthira is like Dhrtarastra. He could not see his father even when Dharma was standing right beside him. However, Dharma supported Yudhisthira through the entire journey like only a family member would. Consequently, Yudhisthira’s duty was to treat the dog with the same loyalty he would a known member of his family. Yudhisthira’s journey to heaven was a trying one. He lost his brothers and his wife during it, yet a random dog followed him the entire way. When given the chance to go to heaven if he would cast off the dog Yudhisthira displayed the fairness, duty, loyalty, and dharma that were present in the rest of The Mahabharata and was rightfully reward for it.

Thursday, January 16, 2020

Marketing startegies of kfc Essay

Harland Sanders was born in 1890 and raised on a farm outside Henryville, Indiana. His father died when he was five years old, forcing his mother to work at a canning plant, and leaving her eldest son to care for his two younger siblings. After he reached seven years of age, his mother taught him how to cook. After leaving the family home at the age of 12, Sanders passed through several professions, with mixed success. In 1930, he took over a Shell filling station on U.S. Route 25 just outside North Corbin, a small city on the edge of the Appalachian Mountains. It was here that he first served to travelers the recipes that he had learned as a boy: fried chicken and other dishes such as steaks, country ham, and pancakes. Originally using his own dining room table, in 1934, he purchased the larger filling station on the other side of the road and expanded to six tables By 1936, this had proved successful enough for Sanders to be given the honorary title of Kentucky colonel by Governor Ruby Laffoon. The following year he expanded his restaurant to 142 seats, and added a motel he purchased across the street, naming it Sanders Court & Cafà ©. Sanders was dissatisfied with the 30-minute duration it took to prepare his chicken in an iron frying pan, but he refused to sacrifice quality by deep frying the product. If he pre-prepared the chicken in advance of an order, there was inevitably wastage. In 1939, the first commercial pressure cookers were released onto the market, predominantly designed for steaming vegetables. Sanders bought one, and modified it into a pressure fryer, which he then used to fry chicken. As well as reducing production time to be comparable with deep frying, the new method produced flakier, moister chicken. In 1940, Sanders finalized what came to be known as his Original Recipe of 11 herbs and spices. Although he never publicly revealed the recipe, he admitted to the use of salt and pepper, and claimed that the ingredients â€Å"stand on everybody’s shelf†. After being recommissioned as a Kentucky colonel in 1950 by Governor Lawrence Wetherby, Sanders began to dress the part, growing a goatee and wearing a black frock coat (later switched to a white suit), a string tie, and referring to himself as â€Å"Colonel†. His associates went along with the title change, â€Å"jokingly at first and then in earnest†, according to biographer Josh Ozersky. History KFC (Kentucky Fried Chicken) is a fast food restaurant chain which specializes in fried chicken and is headquartered in Louisville, Kentucky. It is the world’s second largest restaurant chain overall (as measured by sales) after McDonald’s, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company which also owns the Pizza Hut and Taco Bell restaurant chains. KFC was founded by Harland Sanders, a colorful figure who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first â€Å"Kentucky Fried Chicken† franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as â€Å"Colonel Sanders†, Harland became a legendary figure of American cultural history, and his image remains prominent in KFC advertising. However, the company’s rapid expansion saw it grow too large for Sanders to manage, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey. KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heublein, who were taken over by the R.J. Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, and the country is now the company’s most profitable market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands. KFC primarily sells fried chicken pieces and variations such as chicken fillet burgers (chicken sandwiches [US]) and wraps, salads and side dishes such as French fries and coleslaw, desserts and soft drinks, often supplied by  PepsiCo. Its most famous product is pressure fried chicken pieces, seasoned with Sanders’ â€Å"Original Recipe† of 11 herbs and spices. The exact nature of these ingredients is unknown, and represents a notable trade secret. Larger portions of fried chicken are served in a distinctive cardboard â€Å"bucket†, which has become a signature product of the chain since being introduced by franchisee Pete Harman in 1957. KFC is known for the slogan â€Å"finger lickin’ good†, which has since been replaced by â€Å"Nobody does chicken like KFC† and â€Å"So good†. Marketing Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value. There are five competing concepts under which organizations can choose to operate their business; the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. The four components of holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. The set of engagements necessary for successful marketing management includes, capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans. Marketing Strategies Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives. Marketing Strategies of KFC KFC IS synonymous with chicken. It has to be because chicken is its flagship product. The latest they have on offer is the marinated hot and crispy chicken that is â€Å"crrrrisp and crunchy on the outside, and soft and juicy on the inside†. It gives you a regular Pepsi with this at nothing more than just Rs. 39. But make no mistake, while this is a rage across the world, and in our very own Bangalore, KFC has made sure one other thing: it doesn’t want to alienate the vegetarian community â€Å"that gave birth to the vegetarian menu†. It means you can be veg and yet be at KFC. KFC offers a wide range of vegetarian products such as the tangy, lip-smacking paneer tikka wrap ‘n’ roll, the veg de-lite burger, and the veg crispy burger. There are munchies such as the crisp golden veg fingers and crunchy golden fries served with tangy sauces. If you are veg and looking for a meal, you can combine the veg fingers with steaming, peppery rice and a spice curry. The mayonnaise and sauces don’t have egg in them. Sharanita Keswani, Director, KFC Marketing, says the vegetarian menu in India came about when KFC found the country had about 35 per cent vegetarians, and in metros such as Delhi and Mumbai, almost 50 per cent. The non-vegetarian is the obvious target customer because, as Ms. Sharanita points out, Bangalore and the rest of south India have over 70 per cent non-vegetarians. But she also observes that chicken is KFC’s strength. KFC’s vegetarian menu is almost exclusive to India and is the most extensive. Most countries either do not have a vegetarian menu, and some which do, have a burger at the most. â€Å"Contrary to affecting chicken sales, the presence of a vegetarian menu has made the brand more relevant to a wider cross-section of the consumer society. This is essential as we grow the brand across the country,† says Ms. Sharanita. The KFC menu strategy is to â€Å"balance standardisation and localisation†. The localisation works in two ways: to modify a standard chicken product with a different topping or sauce; and to have a vegetarian menu, where necessary, along with the flagship product, chicken. The localisation exercise is undertaken in every country. â€Å"The U.S. and European markets have a traditional KFC menu based on chicken burgers and wraps, while Asian markets like India have been more experimental and adventurous. Here, they have rice meals, wraps, and sides. The change is imperative as Asian tastes can be very different from Western ones,† Ms. Sharanita observes, adding that KFC learnt very early the high demand for vegetarian products in India. KFC has taken care to maintain safeguards on the production of its non-vegetarian products in response to observations by People For Ethical Treatment of Animals that chicken were not being treated humanely by suppliers. The debate has been on for years now and animal rights activists have prompted companies to adopt stringent measures. Pankaj Batra, Director, Marketing, Indian Sub-Continent, Yum! Restaurants International, observes: â€Å"KFC is committed to the well being and humane treatment of chickens. We require all our suppliers to follow welfare guidelines developed by Yum! Restaurants International, U.S.A., with leading experts on their Animal Welfare Advisory Council. In India, we source chicken from Venkateshwara Hatcheries Limited (Venky’s), which is one of the leading and respected organised players in the poultry farming business. They also supply chicken to several reputed hotel and restaurant chains in the country. We respect the Indian law and our guidelines completely adhere to them.† Ms. Sharanita points out that while KFC’s brand standard products are their strength throughout the world, KFC works around the core and gives consumers products with a familiar taste, especially â€Å"important in a country like India that is home to such distinct and different food habits†. All KFC outlets offer its customers with various forms of incentives to buy its Chicken. Using coupons that one can acquire after spending a particular amount over a period of fixed time, customers can enjoy the benefits of free meals or free add-ons. Additionally they provide meal vouchers and exciting offers in their print ads, which the customer must cut and bring along. KFC in India The first Indian KFC opened in Bangalore in June 1995.[198] Protests ensued from left wing, anti-globalisation and environmental campaigners, as well as local farmers, who objected to the chain bypassing local producers.[199] Many Indians were concerned about the onslaught of consumerism, the loss of national self-sufficiency, and the disruption of indigenous traditions.[200] The protests came to a head in August 1995, when the Bangalore outlet was repeatedly ransacked.[198] KFC Bangalore demanded, and received, a police van permanently parked outside for a year.[199] Rural activist M. D. Nanjundaswamy subsequently claimed KFC would adversely affect the health of the impoverished, by diverting grain from poor people to make the more profitable animal feed.[201] Former environment minister Maneka Gandhi joined the anti-KFC movement.[201] KFC was also accused of using illegally high amounts of monosodium glutamate (MSG) and frying its food in pork fat.[202] A second store opened in Delhi, but was closed by the authorities soon afterwards, purportedly for health reasons, but more likely to avoid a repetition of the Bangalore incident. The two stores only managed to attract a limited, affluent clientele, and KFC decided to abandon the Indian market. KFC returned to India in 1999, with a new Bangalore outlet. This was the sole KFC in India until 2004, when the chain began to expand, albeit with a makeover and a range of new vegetarian dishes. As of December 2012, there were 280 KFCs in the Indian market. As well as the standard KFC offerings, the chain sells a chickpea burger and hot wings with chilli lemon sprinkles.

Tuesday, January 7, 2020

Book Review Spies, Scouts, And Raiders Irregular Operations

Book Review: Spies, Scouts, and Raiders-Irregular Operations Confederate spies, secret traveling of the president-elect, and hidden clues to secret operations. All of these things can be found in the book Spies, Scouts, and Raiders-Irregular Operations by William C. Davis. This book brought up many subtle factors throughout the Civil War that were, indeed, crucial to the fight.The following review of William C. Davis’s Spies, Scouts, and Raiders-Irregular Operations will include a summary of the text as a whole, how significant the author’s thesis was, and the strengths and weaknesses of the the author throughout writing this book. To begin, the author, William C. Davis, has a subtle personal viewpoint throughout the text. Originally†¦show more content†¦Davis writes the book in a third person narrator point of view. â€Å"Currents of Conspiracy†, the first section of the book, explains the operations and secret procedures that were followed in the begin ning of the Civil War, mainly following the actions of Allan Pinkerton and Rose O’Neal Greenhow. Reading through the section, it has remarkable detail from beginning to end. I believe Davis covered the subject of spies during the beginning of the war very thoroughly. The information provided is detailed and chronologically organized. Much of the information is following Allan Pinkerton, the Union spy chief, and how he played a large role in espionage for the Union.(Davis) The author covers the topic with all necessary details. The sections â€Å"The Undercover Confederates† and â€Å"The General’s Network† explain what spies were like for the Confederacy and the Union respectively. The author chooses to cover the subject of Union and Confederate spies by including some of the most major spies for each side. Davis includes the background of each person in the sections, beginning with how they got into the war, how the Union or Confederate soldier became a spy or scout, and their role in certain key battles such as the Battle of Bull Run and Antietam. Some of the Confederate spies and scouts William C. Davis informs the reader about include Captain E. Porter Alexander, Captain William Norris, and Thomas Conrad. Union spies and scouts covered

Monday, December 30, 2019

How Long Can You Store Black Walnuts

Are  walnuts are still good after being left in the clean shell for a year? Say you have a  bucket of walnuts  in a  storage room for a season. Heres how to make a decision: If they are stored in an outside shed exposed to freezing or high temperatures and potential insect and disease infestation, youll want to toss the whole batch. You will probably be OK if you have them stored in a secure climate-controlled environment or had them frozen after they dried. Storage conditions and the time the nuts spends in that environment is important. A quick test would be to crack one and test by taste and smell. Any off flavors will be immediately noticed and the nuts should be discarded. Curing, Storage, and Shelling Information Black walnuts will have a storage advantage when  cured. Curing allows the walnut to develop deep flavor and will increase storage life. Curing black walnuts is an extra step that will take more time but will be worth the effort to preserve the nut-in-shell over time. To cure the walnut - simply distribute the cleaned and hulled nuts in a layer  of several nuts deep on cool, dry concrete, well-ventilated and shaded area for several weeks. The nut is ready  to store when the kernel breaks crisply and with a snap. When the curing process presents you with a tasty, crisp nut meat, store the cured, cleaned unshelled nuts under well-ventilated but cool conditions. The preferred storage temperature should be  60 °F or less  the relative humidity should be fairly high and around 70 percent. When walnut shells  are stored under dry conditions, they tend to crack exposing the kernels to an environment conducive to spoilage.  Use breathable cloth bags, burlap bags, wire baskets or any container that will allow for proper air circulation and discourage the development of rot bacteria and mold. To make the process of shelling the nuts easier, you should moisten them. The moisture will help to keep the kernels intact and will reduce nut breakage. Soak  the ​walnuts in hot (but not boiling) water for several hours. Some sources suggest an additional drain  and repeat of the hot water soak. Keep the nuts moist until youre ready to crack the shells

Sunday, December 22, 2019

Sound Reinforcement Equipment Requirements for a Music...

Good sound is the foundation of any music venue. Poor sound can ruin the audience’s enjoyment of the concert. Good sound enhances a concert, creates interest, and commands attention. So I’ll make a review of the most important gear of the Live Sound Equipment and it’s different types. So let’s start with the mics as they are the first source to pick up an acoustic signal and transform it into electrical, which will be driven down via XLR cables to the mixing desk and back to the PA system and the audience’s ears. This is only a very brief version of the signal path which you will realise when I get to the end of my report. The Microphones by their specifications have been used for different sound sources and always with one purpose as†¦show more content†¦These types of microphone give the performers the ability to be move more freely. The radio microphone contains three main components: an input source, a transmitter, and a receiver. The size of the antenna is related to the wavelength. Lower radio frequencies require larger antennas and higher frequencies smaller ones. Another important thing is that the distance between the transmitter and receiver should be kept to minimum. Figure 5 The Direct Box (Fig.6), also known as a DI (Direct Injection) Box, matches the impedance of an instrument to the input impedance of the mixing desk. The DI Box can be active or passive. The active one has a transformer and a circuit powered by batteries or the Phantom Power supply. The passive DI Box has only a transformer and provides no boosting of the low-level signals. The DI Box can be connected to any high-impedance instrument such as an electrical bass or synthesiser. But some instruments provide a balance-line output for direct connection to the mixing desk. Figure 6 The connector types depend on the connection types, and in the concert systems they are divided on unbalanced and balanced. 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Saturday, December 14, 2019

Medical Claims Examiner or Claims Officer Training and Development Needs Free Essays

Prepared By: Solomon Sawerh PetteyOrganisation: Osu Klottey NHIS Location: Osu, Accra – Ghana Medical Claims Examiner orClaims Officer| training development| | | | INTRODUCTION Significant achievements have been made at arresting potential claim related challenges which threatened NHIS sustainability, but the claims still continue coming in fast with increased work load. The uses of technology and claim officers to effectively manage claims also continue to advance with meaningful results. This document therefore aims to use a scientific management approach to determine the training and development needs of claims officers, which can further enhance the effective and efficient management of claims. We will write a custom essay sample on Medical Claims Examiner or Claims Officer Training and Development Needs or any similar topic only for you Order Now Case in Point Claims officers need to have certain knowledge, skills and abilities to examine medical claims effectively. The question is: what is the current capacity gap of knowledge, skills and abilities? The work of medical claim examination and approval are critical and complex and this lends support to the question above. The research aims to determine the training and development needs of claims officers by examining levels of education, professional background and prior knowledge of claims vetting and ways to determine the impact of training. Focus will be on the claim officers’ perspective of needs, best approach to close capacity gaps, and better enhancement of NHIA activities towards the improving upon the performance of claim officers. About 70% of NHIS claims have been projected to be processed electronically, but leveraging technology in terms of claims management will not adequately address the capacity deficit, unless the manpower is well equipped to contribute meaningfully towards the rrealization of the company’s strategic goals. Approach Benchmarks Challenge of expenditure Traditional methods versus JUST-IN-TIME training and development for practical knowledge Continuum of learning/E-learning Tailored Programs / Health Insurance Training Institutions / International Associations SAMPLE CONTENT: TRAINING AND DEVELOPMENT ACTIVITY PROGRAM (P) Basic outline of programs which can be designed to prepare participants to meet the challenges of health care revenue cycle management including insurance reimbursement and accounts receivable management, with strong emphasis on clinical knowledge needed to analyze the content of medical records for optimal reimbursement P 1, Medical Aspects of Claims – describes the anatomy and physiology of the human body, as well as disorders and treatment of the various body systems. P 2, Basic Pharmacology – introduction to the basic study of drugs, therapeutic uses, dosage and actions. P 3, Health Insurance Law – provide an understanding of the insurance policy as a legal contract – aspects of statutory law, case law, and common law as they pertain to claim administration. P 4, Claim Administration – administration of claims under health insurance contracts (both individual and group), including investigation and cost control techniques. P 5, Management of Claim Operations – application of management theory to the operations of claim departments, including the management functions of planning, controlling, organizing and leading. P 6, Foundations of Insurance Marketing and Customer Service – marketing principles and functions, customer service concepts and strategies as integral aspects of health insurance Foundations of Excellence| Details/courses| | Anatomy and Physiology and Introduction to Human Disease | | Presentation Techniques, Advanced Composition, Diversity in Society| | Foundations of Health Professions| | | Applied Information Technology| | Medical Terminology and Introduction to Health Careers| | Major| | | Accounting Foundations | | Administrative Procedures or Medical Office Applications| | Health Record Content| | Health Care Management Foundations| | Procedural and Diagnostic Coding| | Introduction to Health Care Reimbursement Systems and Reimbursement Applications | | Claims Management Practicum| | Health Care Law and Ethics| How to cite Medical Claims Examiner or Claims Officer Training and Development Needs, Papers

Friday, December 6, 2019

Opinions and Social Pressure free essay sample

Although conformity is inevitable, is there a possibility of indifference because of personality, education and social pressures? â€Å"Social influences shape every person’s practices, judgments and beliefs are a truism to which anyone will readily assent. † (Asch, 20) Solomon Asch’s experiments in the 1950’s set a line up for how people in the real life make decisions based on facts. In the journal article, Solomon Asch presented many facts, which create truth to his thesis â€Å"How, and to what extent, do social forces constrain people’s opinions and attitudes? † Experiments were conducted to prove Asch’s theory of the way each person makes a decision and why. The experiments are as follows â€Å"A group of seven to nine young men, all college students, are assembled in a classroom for a psychological experiment in visual judgment. The experimenter informs them that they will be comparing the lengths of lines. † (Asch, 19) The experiments conclude that the test subjects are usually convinced due to the unanimous group of decision makers. We will write a custom essay sample on Opinions and Social Pressure or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As the experiments begin everyone agrees unanimously. In the middle of the experiments, the answers from the test subjects start to change. This begins with the experiments and the test subjects all agreeing and as the experiment goes into the second phase of asking the question they are being asked to answer the test subjects have a second look and at least one test subject disagrees. Towards the end of the experiments, while reading Solomon Asch’s â€Å"Opinions and Social Pressures†, â€Å"†¦this study provides clear answers to a few relatively simple questions†¦Ã¢â‚¬  (Asch, 25) Each person has degrees to which they will conform. In conclusion, Solomon Asch’s found there were vast differences between each person’s reactions to the experiments. â€Å"Of course individuals differed in response. At one extreme, about one quarter of the subjects were completely independent and never agreed with the erroneous judgments of the majority. At the other extreme, some individuals went with the majority nearly all the time. The performances of individuals in this experiment tend to be highly consistent. † (Asch, 20-21) Solomon Asch also found â€Å"†¦those who participated in this challenging experiment agreed nearly without exception that independence was preferable to conformity.